Jun 30, 2009

Pizza the Hut isn't just in Spaceballs anymore

Pizza Hut has decided to follow KFC in the branding tactic that says people would buy more from you if they could just say your name faster. So as Kentucky Fried Chicken went to KFC, Pizza Hut has now become The Hut. You read that right - they have re branded their company to match the villain in Spaceballs! Not to mention there doesn't seem to be an accompanying plan on how they are going to effect that trend of people choosing to dine at home and avoid 'junk' foods to save money. This trend of thinking you can improve your business with a new logo instead of new ideas is getting really, really old.

Labels: Branding

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posted by Stephen Gates at 11:35 PM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.