Crispin Porter site re-design goes into beta
Crispin Porter + Bogusky has finally found some time to work on their agency web site which has been in dire need of an update for a long time. The new site has a visual design so simple it doesn't even play into the experience with tabbed main navigation that puts the focus squarely on the content displayed there. The main navigation is a series of tabs made up of the agency and their clients. As you move from tab to tab the content made up of associated work, news and chatter from Twitter and Blogs is shown. I think this is the most interesting under the client tabs as it exposes what the real world is saying about the brands and the work both good and bad. I think it could even better if they had a way to participate in the conversation that is going about them so it was more than a one way dialogue but it is a good start. I wish clients would open themselves up to this type of social media conversation and admit that it is going on, good and bad, wether they want to be a part of it or not.
Labels: Design and user experience, Site re-launch, Site review
1 Comments:
IT'S ALSO good to point that the design is intended (?) for mobile devices. I tested on iPhone and it fit like a glove. Treo, Centro had some issues.
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