Oct 14, 2008

iObama Burnout 360

In my continued interest around how the presidential candidates are using digital media I saw an article today that Barack Obama has started running in-game advertising for the Xbox 360 version of the driving game Burnout Paradise. The ads appear on billboards and signs in the game and have messaging about early voting now being open with the candidates Web site URL. The obvious question is if this type of media buy really targets voters who are undecided or are even planning on voting.

Labels: Guerilla advertising

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posted by Stephen Gates at 2:24 PM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.