Sep 6, 2008

Go Tiny or Go Home

EA Games has created a new advertising installation for their upcoming Will Wright Game called Spore. The game is a simulation where you start with tiny single-cell organisms and work to design and create life with ever more complexity. To promote the game they installed a billboard in San Francisco's Union Square that is the equivalent of the advertising single celled organism at 14" by 6" . The only way to see it is with a telescope and luckily they installed one aimed directly at it so anyone passing by can see it.

Labels: Offline advertising

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posted by Stephen Gates at 9:06 PM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.