Sep 11, 2008

Another great video ad from Apple

If you head over to the tech section of the newly re-design CNN.com you can see the latest video ad units from Apple.com. Their last one that ran on CNET.com last year was one of the best uses of video and a surround session I had seen and this one is just as good. The new ads take advantage of context of running on a news site and has PC posting his own article to get people to stop switching and then runs through different tabloid like expressions for the photo. Check it out while you still can.

Labels: Exceptional creative, Integrated advertising, Online advertising review

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posted by Stephen Gates at 8:21 AM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.