Cleaning up digital waste down under

You can't go anywhere, read any newspaper or watch any TV without hearing with word 'green' and it happens so often that it starts to lose it's effectiveness. Today I saw an interesting digital execution from Clean Up Australia. They did ome research and discovered that over 80% of all office paper printouts end up in the trash so they created a downloadable desktop image that would act as a reminder for people of what it is they are printing. The first time I went to the site I thought it was looking at my print cue and was creating a custom tree just for me but then I sadly realized it was the same image for everyone. So I like the use of the desktop of a messaging platform since it isn't used very much but you just wish they have added some personalization to push it that extra mile.