BMW pulls back the curtain on The Ramp
I recently wrote about my friends down at GSD&M and their work on the new viral campaign for BMW called The Ramp. They have now pulled back the curtain to reveal the entire story through a 35 minute long documentary. No doubt it is ambitious and I will let you know what I think as soon as I can find 30 minutes of free time.
Labels: Branding, Digital culture, Viral
posted by Stephen Gates at 4:19 PM
1 Comments:
After another conversation I thought I would add a little more to this post. It is interesting that the reality of the campaign is that it was never completely about the 35 minute documentary, but rather the fictitious filmmaker who would create the movie and bring it to life over the course of time in social networks:
http://jeffschultz.wordpress.com/
http://www.facebook.com/friends/?id=1048633227
http://www.uber.com/jeffschultz
http://www.flickr.com/photos/jeffschultz/
But from there it kind of went nuts, and now you can search out a ton of post-movie entertainment, including the eventual emergence of the characters from the movie in the same social networks. It is a very interesting blurring of the line between fiction and reality.
http://oberpfaffelbachen.com/
http://www.brendlevents.de/
http://www.petersbackerei.de/
http://unterholznerbau.de/
http://www.seppstunts.de/
http://profiles.friendster.com/60422338
http://www.cafepress.com/rampenfest
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