Feb 21, 2008

Sweden's Army takes the fight off the site

To follow up on the post about the Swiss Army launching a new recruitment site from last week, they have also launched a new online ad campaign to support the site. It has similar but simpler tests to the ones found on the site and they make really good use of the smaller space while remaining very challenging and engaging. At the end of the test, like on the site, you are ranked against all other test takers. This makes you want to interact with the test in ad again and again in improve your score and drive you on to the site. It is one of the more engaging ads I have seen but this could be biased by the fact that I had already seen and liked the site it is promoting.

Labels: Online advertising review

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posted by Stephen Gates at 4:22 PM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.