Oct 24, 2007

Speaking at World Usability Day NYC

Thursday, November 8 is World Usability Day which was created to raise awareness about the importance usability and last year 40,000 people in 35 countries participated.

The event here in NYC this year which will focus on raising awareness of the importance of the user centered design process for businesspeople. I will be speaking on Reinforcing Brands With Every Interaction with Brandt Flomer - Creative Director of Experience Strategy at R/GA, Anthony Manson - Managing Partner at Sudler & Hennessey and Bruce Temkin - VP Principal Analyst at Forrester Research. The session will illustrate how key brand attributes can be successfully translated to customer experiences both online and offline.

Those of you who are interested can buy tickets here and the event will take place in the 60th floor penthouse of JPMorgan Chase in lower Manhattan.

Labels: Great resource, Shameless self promotion

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posted by Stephen Gates at 6:24 PM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.