Jun 25, 2007

Cartier LOVE

Cartier has launched a new site for their LOVE line of jewelry. The animation, music and creative design make it a much more engaging experience than I was expecting.

The two most interesting sections are the LOVE gallery and LOVE stories. The LOVE gallery has all forms of art from drawings to photography from young artists from all over the world who are exploring the concept of love. Love stories is an interesting concept made up of 12 black and white interactive films by Olivier Dahan. At the end of each of the movies you interact with a red colored ovject which is used to move into the next segment. It is nice to see that Cartier too the opportunity to put a concept behind the site and make it into more than just a sales site.

Labels: Design and user experience, Exceptional design, Exceptional experiences, Site review, Unique interface design

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posted by Stephen Gates at 11:49 AM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.