New favorite worst tagline

For a while Saab's tagline of "Born from jets" and the Army's tagline of "Army strong" have been fighting it out for what I feel is the worst corporate tagline.
I think tonight I got a new favorite when I saw the new tagline for Sargento Cheese - "Persnickety People. Exceptional cheese.". Persnickety? Really? This bizarre choice makes it sound like the cheese they would have for Harry Potter at school.