Wrigley's goes Wii

We all saw where Burger King created games exclusively for the Xbox 360 this past holiday season, but the Wrigley candy company has made an interesting play for users of Nintendo's new Wii console. They have launched wii.candystand.com which links its adver-gaming site candystand.com to the game console through the Wii browser. The most interesting things as that they did it without any contact with Nintendo. I haven't had the chance to experience a Wii yet (Chris I am look at you here buddy) so I would love to hear from anyone who been able to experience this site through the Wii browser to see if it is a compelling experience.