Bud.tv
Earlier this week Budweiser quietly launched their new video site call Bud.tv. Even though this site was launched without a huge amount of fanfare it could turn out to be one of the biggest this year because Anheuser-Busch has said it will spend over $30 million this year on this online video network. The site features short films, commercials, trailers, original content and commercials for network content. It is an impressive range and depth for a site launch and it does look like Bud is serious about making this a legitimate video channel. The catch is that in keeping with the advertising many of the videos seem to target the Jackass style 25 year old male sense of humor.
Labels: Design and user experience, Exceptional Flash, Online advertising review, Site review
2 Comments:
... but you have to sign-up before entering... why shall I give my details if I don't know what's in there?
Martiz
I can see both sides of this problem. Since it is an alcohol company they have to make sure you are 21 but they take it a lot farther than that with all of the data fields. I had a lot of problems logging in and had to try it several different ways before it would accept my info since it looks like it is hitting something like a DMV database. I would have made the landing page more robust to help people get throught that form.
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