Jan 19, 2007

TASCHEN Advertising Now! Online

I have written the praise of TASCHEN books before and I received the latest book from them today and they continue to impress. Advertising Now! Online is the most complete and best collection of best-in-class online advertising I have seen. All 448 pages are well laid out with large photos and the work is organized by subject. Each chapter also has an article from one of the agencies in the book about their biggest campaigns and what went in to creating them.

The best thing is that the book also contains a DVD which shows all of the work in motion which brings it to life and shows it the way it should be seen. Before this I have always enjoyed the books from ONE show every year but this is a much more international and complete collection and something should is a great desk reference for online advertising designers.

Labels: Exceptional creative, Good read, Great resource, Integrated advertising

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posted by Stephen Gates at 1:31 PM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.