Making HP's "Hands"
I'm a huge fan of HP's "The Computer is Personal Again" campaign which features celebrities speaking about their computers using only hand gestures. I think the brilliance as each commercial is a visual autobiography that slowly reveals their identity through the items on their computer without ever showing their face or going the usual route of cashing in this celebrity. The spots were conceived by Goodby, Silverstein and Partners and created by Motion Theory who has now posted some very interesting making of details and video.
Labels: Offline advertising
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