Sep 21, 2006

Doritos lets fans create their SuperBowl ad

Doritos plans to get in on the consumer-generated content movement in a big way by turning over its Super Bowl commercial over to their customers. They will bypass their agency, Goodby, Silverstein & Partners in San Francisco, and consumers will shoot a commercial, submit it, 5 will be chosen and America will vote for their favorite. The winner will debut as a Doritos commercial on Super Bowl XLI. Come January we will see if the gamble pays off.

Labels: Digital culture, Integrated advertising, Offline advertising

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posted by Stephen Gates at 12:02 PM

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I'm Stephen Gates and I’ve been in the advertising business almost my whole life.  I am a designer and second generation creative director and an hour from now I will probably be locked away in my studio slowly going blind working on a new design or this blog.  That has to be love or insanity – since it is advertising it is probably a bit of both.

This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or weird not share.  It takes a village so let me know what you think.