Roddick vs Pong
Ogilvy has created a new American Express campaign with tennis phenom Andy Roddick to promote their brand and the Rogers Cup. The campaign has Andy playing a match against the white bar from the classic Pong arcade game. The TV spot is funny and one of the better ones I can remember in the AmEx celebrity series.
You can then go online at www.stoppong.ca where you can try and beat pong yourself. It is basically just a re-skin of the old pong you know and love but if you hit the "3" key you can play the game in 3D which is a nice twist. I did have some technical problems in Safari since I had to resize the window and reload the content before the vertical control kicked in.
This is one of the better integrated campaigns I have seen this year. Ogilvy let's customers watch the TV and then step in to that world with the interactive.
You can then go online at www.stoppong.ca where you can try and beat pong yourself. It is basically just a re-skin of the old pong you know and love but if you hit the "3" key you can play the game in 3D which is a nice twist. I did have some technical problems in Safari since I had to resize the window and reload the content before the vertical control kicked in.This is one of the better integrated campaigns I have seen this year. Ogilvy let's customers watch the TV and then step in to that world with the interactive.
Labels: Exceptional creative, Gaming, Integrated advertising, Offline advertising, Online advertising review, Site review
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